THE BLOC, LOS ANGELES, CALIFORNIA

In ancient Greece, the Agora was a marketplace and meeting place that represented the cultural heartbeat of every major city. THE BLOC, which occupies an entire city block in the heart of resurgent downtown Los Angeles, will be a modern version of the ancient Agora, a vibrant and eclectic cultural and commercial destination that will be a magnet for both locals and visitors from around the world. The Ratkovich Company, the property’s new owner and developer, is transforming the almost 2 million square foot property into an international destination to lead an accelerating Downtown LA renaissance. Bounded by 7th, 8th, Hope and Flower Streets THE BLOC will include a state-of the art European Standard 478 room Sheraton hotel, a fully updated 250,000 sf Macy’s Department Store, over 150,000 sf of unparalleled retail shops and restaurants surrounding an open-air, multi-level public plaza, and a fully renovated 33-story, 700,000 sf office tower with rooftop garden lounge. When the original buildings at “Broadway Plaza” were completed in 1973, the architect, Charles Luckman, referred to his truly mixed-use development as a “totally integrated environment”. He felt he had truly created something to be enjoyed by everyone. Times have changed and The Ratkovich Company is turning the formerly inward focused mall into an inviting world of commerce and culture that is fully integrated with the downtown community.

The existing mall roof will be removed, opening the three-level retail plaza to light and air, as well as integrating the project with Seventh Street, a pedestrian friendly and historic thoroughfare connecting financial, retail and historic downtown districts. This multi-level outdoor space will become an open-air marketplace, filled with a wide selection of culinary delights and shopping that reflect the real LA., the one so elusive in the sprawl of the real city. Imagine a single destination in downtown that combines upscale shopping, outdoor cafes and restaurants, art installations and performances, and a hotel for travelers on holiday or business. The Bloc promises to be a SoCal version of Le Bon Marché in Paris or Ferry Building in San Francisco, with the same world class mix of culinary, visual and product delights to be enjoyed by the entire region and millions of annual visitors. The project will be LEED Gold certified and the first such project in Southern California to receive Delos Well BuildingTM Certification.

THE BLOC will also become a transit hub, with direct regional connector subway, streetcar and bus connections bringing customers right into the center of the project. Just a short walk from the convention center and Staples Center, THE BLOC will be a sports and convention hospitality and tourism destination. All of the projects main functions, the hotel and office lobbies, the retail and restaurant operations, and the main valet drop off will orient to strengthen and activate this new plaza, which will accommodate spectators for a continually evolving series of concerts, displays, live performances, and cultural events. Further, the developer will open the existing fortress-like brick walls around the block with new show windows, outdoor dining patios, tenant signage, and new vehicular and pedestrian entrances, along with new landscaping and street amenities.

THE BLOC will transform a 40 year old famous but dowdy urban landmark into an open, lively, urbane, human-scaled gathering place where new experiences are shared and connections born.

go to THE BLOC website >>